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2004 Shop til you drop @ Queen Victoria
Market
26 Sept, 3 & 10 October
Queen Victoria Market, Elizabeth Street, Melbourne
12pm- 2pm
Fashion Action
Working with a range of fashion professionals, stylists,
theatre designers and the wider public, the Melbourne Fringe
constructs an innovative and exciting fashion event, providing
participants to relish in the joy of ‘The Hunt’ for
the best look.
In Shop til you drop, competitors and audiences are invited
to indulge in the creativity of a fashion hunt experience,
which will build during the Melbourne Fringe Festival,
to be enthralled by the clever designs and multiple outfits
and to participate directly in the outcome by voting for
their favourite fashions!
The Aim of the Game
Over three Sundays, 30 participants will receive $100
of ‘Fringe
Fashion Money’ and a ‘Fashion Market Maps’.
The Fashion Market Maps will uncover a world of fashion
within the QVM precinct and showcase the amazing diversity
of fashion
options for the uninitiated.
Armed with their cash and map, participants will have
one hour to find the most creative ‘outfit’ that
can be achieved at the multitude of fashion outlets at
the QVM. Sylists and costume designers will also be participating
to show us how the professionals shop!
At the end of their shopping spree, they will have the
opportunity to have their digital photograph taken for
exhibit on the
QVM Fashion Festival Display.
Register Here for Entry Details.
The Fashionable Family
The event will feature exciting activities for children
and parents alike, where families can come and indulge
in a fun,
relaxed atmosphere. There will be entertainment from
Festival artists for children to enjoy with their guardians
whilst
either Mum or Dad enjoys the climax of the Competition!
The Fashion Display
The Fashion Festival Display will work as a fashion installation
piece that will be on display for the duration of the
festival, creating excitement, interest and awareness
about the competition.
A range of fashion finalists will be chosen from the
digital display board for the Fashions on the Field competition
on the Final Sunday of the Festival. The excitement about
fashion
will build as each week of the Festival as the participants’ photos
and their outfits are put on display at the market.
The Finale
The Hunt culminates in a final show down of outfits where
audiences, judges and participants will gather on the
last Sunday of the Festival to watch the grand finale
of the
Festival of Fashion Competition. The finale judges will
be made up
from fashion gurus, stylists and designers. Prizes include
QVM shopping vouchers plus a night’s accommodation
near the Queen Victoria Market for total shopping indulgence.
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