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Sponser Opportunities
"Expect the unexpected!”
For 19 spring days and nights the Melbourne Fringe Festival
brings the most contemporary, innovative and trend-setting
work created and presented by independent artists, to the broader
Melbourne audience.
The Melbourne cityscape bursts with creativity and excitement
during the Festival, providing a unique platform for the development
of innovative partnerships to bring your brand experience to
your consumers’ world.
Indeed, the exchange of ideas and product is a priority for
Melbourne Fringe Festival and its partners, where the creation
of inspiring art is seen as a forum to communicate effectively
with your consumers.
Founded in 1982, the Melbourne Fringe is an umbrella organisation
supporting and advising independently run arts companies and
activities, with the view to creating a platform for the exploration
and presentation of contemporary artistic thoughts and ideas.
The Melbourne Fringe Festival is about cutting edge innovation;
ground breaking works that are sometimes surprising, sometimes
confronting, but always exciting.
In 2004, the Festival focus includes a range of high profile
events that integrate artists and the community and directly
engages our audiences not only as observers but as participants.
Festival Overview
In many organisations, creativity stops at the front door,
not translating into the delivery of integrated business objectives.
The Melbourne Fringe Festival provides a unique opportunity
to tap into a vast array of creative potential to allow you
to deliver on your strategic priorities and to develop a sustainable
competitive advantage.
- Over the last two years more than 450,000
people have attended the Melbourne Fringe Festival
- The Melbourne
Fringe Festival will run from 22 September – 10
October 2004, with over 100 venues participating across
the city, 250 shows and over 1,500 individual artists
- Our
key demographic is lively and affluent 18-35 year olds;
marketing literate, media savvy, young global adults
with dynamic spending power
- 77% of the Fringe audience are professionals, semi-professionals,
arts professionals and tertiary students, with a penchant
for all that is new and exciting
- The 2004 Melbourne Fringe
Festival is programming an innovative Family friendly program
to broaden the audience base
and add greater value to the community
- The Melbourne Fringe Festival audience
are 66% female and 34% male; are early adopters and are
interested in challenging
the status quo
- We have a loyal audience with a strong
history, over 85% of people surveyed last year are likely
to return in
2004 and 82% of these will recommend it to their friends
PARTNERSHIP BENEFITS
'Sponsorship has the potential of
creating a dialogue, a common experience and relationship
with the consumer where mainstream
advertising cannot…and if executed well, sponsorship
involves the consumer directly with the brand environment
that is personal, positive and memorable.'
- Ad News, Marketing
to 18-34-Year-Olds, 7 May 2004
In
a highly saturated and competitive marketplace, characterised
by marketing literate, media savvy consumers who are cynical
towards mainstream advertising, leading companies recognise
that they have to do something different to stand out.
This is an opportunity to work with an iconic brand, a
Festival known globally by its audiences for its innovative
events; a festival that stretches the boundaries of creativity
and most importantly, a Festival that is committed to creating
a memorable experience for the people.
The Melbourne Fringe Festival is dedicated to developing
creative capacity across the entire organisation, including
developing ground breaking partnerships that have the proven
capacity to deliver measurable and achievable business
results…
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