Advertising
Advertise in the Melbourne Fringe Festival Guide and benefit from the scope and reputation of this unique landmark Festival.The Melbourne Fringe Festival unites the creative talent of independent artists and performers across the nation, bringing the city alive with the best new performance, dance, circus, comedy, music, theatre, visual arts and more! Melbourne Fringe Festival has an established audience, of over 500,000 enthusiastic, culturally aware, media savvy 20 – 40 year olds. Well educated and successful, our audience are culturally engaged and passionate supporters of independent talent and individuality. Our audience recognises our advertisers and connects your organisation, services or products with our values. The GuideThe Melbourne Fringe Festival Guide (launched August 23) is our key communication tool. The Guide receives massive circulation to Festival patrons and the general public, with over 70,000 copies distributed to bars, cafés, bookstores, theatres, galleries, universities and cinemas - and Melbourne Fringe Festival venues in central and outer Melbourne suburbs, as well as distribution in Adelaide and Brisbane. For the duration of our season, the Melbourne Fringe Festival Guide is kept close and used as a constant reference, with a shelf life of 7 weeks. In 2010 the Guide took on a beautiful new look – increasing in size to 240mm (w) x 340mm (h), and printed by our partners Gunn & Taylor in full colour on 80gsm Alpha Matt stock, from Dalton. Artist and venue ratesMelbourne Fringe understands the desires of artists, so we have come up with some amazing rates just for you!
Website and ‘The Fix’ add-onsOur special ‘add-ons’ include incredible offers to advertise through our website and email newsletter ‘The Fix’. These options give you an unrivalled level of connectivity with the Melbourne Fringe audience that encourages engagement and interaction with your organisation, products or services. Website and ‘The Fix’ advertising may only be purchased as an add-on to a 1/3 page and full page print ad.
More information?Advertising has flown out the pretty little windows of our office and has sold out! If you are interested in advertising in 2012, please email marketing@melbournefringe.com.au
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Melbourne Fringe FactsIn 2010 Melbourne Fringe had an audience of around 500,000. Predominantly aged 20-39 years with just under half aged 20-29. 86% live in Melbourne. Our audience have:
Only 24% of ticket sales were sold at concession prices. 53% travel interstate several times a year. The Melbourne Fringe audience is loyal, passionate, educated, successful and culturally aware and in 2010 a whopping 98% were ecstatic or happy with their Melbourne Fringe Festival experience. OnlineThe Fringe website received 142,511 visits. The Fix – our Email newsletterThe Fix is sent to over 8,000 subscribers each month and more frequently during the Festival. It includes special offers for Fringe Dwellers (paid-up members of our membership program). |
