Becoming A Partner

For 30 years Melbourne Fringe has been delivering an exciting, innovative Festival and developing highly effective partnering strategies to do so. We offer our partners a flexible and active relationship with us and really commit to enabling partners to engage meaningfully with the arts community in Melbourne. In recognition of this we won the 2009 Australia Business Arts Foundation’s Marsh Partnering Award on the back of the success of our highly effective partnership with Yarra Trams. 

In terms of exposure and impact we are Melbourne’s longest running and most popular arts festival – we recently received the 2011 Tourism Victoria Award for Best Major Event or Festival (with the Australian Open as our runner-up in that category). We receive extensive media coverage both in the lead-up and throughout the Festival and engage our partners in this exposure as much as possible.

Working with Melbourne Fringe means even more than the extensive marketing and media exposure that partnering with a high-profile and dynamic arts company provides. It is also a chance to access a large, committed and engaged audience, a community of over 250,000 socially active young people, artists and audience members.

Partnering with Melbourne Fringe can provide opportunities to:

• Align your brand with a leader in the arts community in a clever, memorable and integrated way
• Engage directly with our large and committed audience of inner city, socially invested individuals
• Increase your profile both locally and nationally as a creative, connected and passionate member of the community
• Gain a high level of targeted exposure for your products and services

There are various levels of partnership options available that can include a range of benefits and leveraging opportunities depending on your objectives. For more information on Melbourne Fringe, our audience, our performance and our partners, please contact our Development Manager, Janine Eckert (janine@melbournefringe.com.au) or phone 03 9660 9608.