Artist Opportunities

Info Sessions

Our year-round hard-core hands-on support for artists, will help every step along the Great Road of the Festival – and beyond.

Our free Info Sessions (yes, they are all FREE and accessible because we want everyone to come) are packed with tips and tricks that will help you produce your work. There's helpful information on marketing, social media, producing an accessible event and even a ‘self-care' session with a psychologist (a professional one, no pop psychology here) that will help you look after yourself during those busy (and sometimes stressy) times.

You'll be provided with bite-sized nuggets of knowledge that will help you make your event (maybe even your practice) the best it can be. These sessions are open to everyone (did we mention they were free?) and you don't even have to be presenting at the Festival this year, so come down, bring your collaborators, bring your friends, you can even bring your Aunty Pam.

All Rego FAQs are FREE, Auslan interpreted, and held in accessible venues.

MILKE is Melbourne Fringe’s professional development partner.


Femme Fresh Club Night, Melbourne Fringe 2018, Photo by Theresa Harrison

Info Session Dates 2019

Info Session 1: Money & Budgeting

Tuesday 11 June, 6:30pm – 8.00pm
Trades Hall, 54 Victoria St, Carlton VIC 3053
(Auslan interpreted. Accessible venue)

Money is probably one of the most stressful parts of being an independent artist.  There is never enough and then you must decide how to effectively plan with what you have. In this session we cover the basics, making a realistic budget, managing that pesky cashflow and what are some options for crowdfunding.  We can't promise we can make it rain, but with some of these useful tips perhaps we can at least avoid a drought!

Info Session 2: Marketing & Publicity

Tuesday 25 June, 6:30pm – 8.00pm
Trades Hall, 54 Victoria St, Carlton VIC 3053
(Auslan interpreted. Accessible venue)

You know when you chat to a friend and say you have a show on, they seem completely surprised about it? Or worse, they are disappointed they missed it because it was last week? Yeah, lets try to avoid that.

We bring you Info Session 2, packed with tonnes of useful information to help you forge your own Marketing campaign and give you the best chance to sell those precious tickets!

We will cover:

  • How to identify who your audiences are and how to reach them;
  • How to plan out your marketing campaign, you don't want it to all be last minute
  • How to identify which media outlets are the best for your work!
  • Defining the key message of your show, and why it is important to make that clear.
  • What is important about a media release? And how to make it stand out for media.
Info Session 3: Social Media and Digital Advertising (Beginner)

Tuesday 9 July, 6.30pm – 8.00pm
Online Seminar
(Auslan interpreted. Accessible venue)

Facebook, Instagram, Twitter, Snapchat, YouTube, Vimeo the list goes ridiculously on. What platform should you be using, what content should you put on there, should I create a show profile or artist profile? We will be delving into the world of the interwebs and learning the basics of building your brand and digital presence. This session will be done completely online! So, make you self a cup of tea (or something stronger) you can even be in your pyjamas, as you stay home and turn in on your laptop, tablet or phone! What better way to learn about the internet!

Info Session 4: Social Media (Facebook) and Digital Advertising (Advanced)

Tuesday 23 July, 6.30pm – 8.00pm
Online Seminar
(Auslan interpreted. Accessible venue)

In Info Session 3 we covered the basics, this session gets a bit more complex. If you have ever wondered about impressions, pixels (not the picture kind), reach, boosts and all the other lingo? Fear not we are here to walk you through it and give you a quick tutorial to turn you from internet novice to socials guru. Like info session 3 this one will be done digitally so you can even follow along and plan your social media posts as you listen/watch.

Info Session 5: Self Care and the Festival Journey

Tuesday 6 August, 6.30pm – 8.00pm
Trades Hall, 54 Victoria St, Carlton VIC 3053
(Auslan interpreted. Accessible venue)

We know that Festival time can be stressful, and most of us do at least one if not more festivals a year. It's important to learn some Self Care techniques to keep you going!

After the success of her session last year, psychologist Sarah Borg from Green Room Psychology returns to share her expertise relating to the performing arts. In this info Session Sarah will provide some tips on how to build a healthy Self Care foundation, to build your skyscraper of a festival experience on.

Info Session 6: Tour Ready and Life After Fringe

Tuesday 20 August, 6.30pm – 8.00pm
Trades Hall, 54 Victoria St, Carlton VIC 3053
(Auslan interpreted. Accessible venue)

The Festival is on the horizon, all systems are go! But we can't forget to think about what happens next. Where do you go after Fringe? Does the show go on to tour? Where would it go? All these questions normally pop up towards the end of Fringe, which at that point often get the answer, “I don't have time for this”.

Join us so we can make some time. We will help you start the conversation about where your collective or work should be thinking about heading. We will cover some of the opportunities waiting for you after Fringe, and how you can make the most of Fringe to help launch you into the future you want.

All Sessions are FREE!